Before beginning any design process, social media campaign, or email marketing campaign we recommend answering these questions.
What is your website’s main message?
What do you need your website to do?
Who is your audience?
What type of site do you want?
Who are your competitors and what are their websites?
What are the website addresses of sites you like?
Does the site re-launch need to coincide with a product launch or any other important milestone?
How often do you need to update the site?
Do you need a content management system and will several people be editing the site?
Do you have particular type of photos you want to use?
Describe the style of website you are looking for?
What bugs you the most about websites?
Do you need social media tools built in, like YouTube, Facebook, Twitter, LinkedIn, etc.
Do you need the website to tie into any particular 3rd party applications?
What colors do you want to use?
Do they match the store’s color scheme?
Do you have any specifications?