While Search Engine Optimization (SEO) in general can be a very competitive endeavor, when it comes to local search terms, there is so much more room for you to rank well for local phrases.
For example, getting a #1 ranking for “hairdresser” isn’t going to be easy (nor is it very relevant to your locally-based client), but ranking well for “hairdresser Bel Air Md” is a whole lot easier and more likely to bring in the right customers.
Through a number of SEO strategies, you can help your clients secure a better ranking for their local search terms.